Bespoke hand-painted
Customized Sneakers
SHANNON CRAWFORD IS AN AMSTERDAM BASED INDEPENDENT ARTIST. CREATING UNIQUE WORKS OF ART. PAIR BY PAIR. TAILOR MADE.
I AM SHANNON
Shannon is a multidisciplinary artist, designer, and shoemaker. Having grown up in Letterkenny, Co Donegal, Ireland, Shannon studied fashion and textiles at the North West Regional College Derry. She furthered her studies in Costume Design for film and theatre at IADT in Dún Laoghaire, Dublin. During her studies, she collaborated with film students on short films such as ‘Breastfriends’. This allowed her to gain experience as a costume designer which later made her name recognisable around the college campus.
Since graduating she has worked alongside Gabriella Slade as a wardrobe assistant and seamstress for the Spice World Tour 2019. Shannon worked on embellishing Swarovski Crystals onto costumes and shoes for the Spice Girls’ performances in Dublin. She later went on to travel as a Costume Assistant on The Angela’s Ashes musical tour in 2019. In 2021 Shannon traveled to Dubai with Riverdance to the World Expo where she worked as a Costume Assistant. During her time in Dubai she worked together with the costume team conducting all fittings and alterations for the cast. She found herself in repairing dancers shoes and costumes before performances.
During the 2020 pandemic, Shannon explored her entrepreneurial side and began designing bedroom interiors. She painted bedroom murals and street art murals in her home town Letterkenny. Her canvases quickly turned from bedroom murals to Nike sneakers and she was able to build a small bespoke shoe customisation business from her bedroom during lockdowns. Whilst exploring her passions in footwear she worked as a Fashion Design Assistant to Tess Van Zalinge in Amsterdam in 2020. During her training with Tess, she worked in all areas of fashion design and collaborations, right through to creating bespoke handcrafted pieces. Shannon founded her atelier with like minded creatives at De Pijp Amsterdam where she continued to create bespoke works of art and began handcrafting sneakers. The now 26-year-old has secured herself a position as a Colour and Materials Designer for footwear at Nike. She will be based at the Nike European headquarters at Hilversum,The Netherlands. Since she has secured her position at Nike she will work solely for the brand, creating new releases.
Shannon’s work explores many unique themes such as the gothic era and 14th century unicorn tapestries to old school hip hop with New York City’s MF DOOM and a Tribe Called Quest. She has paid tribute to individuals such as Billie Eilish and Virgil Abloh creating colourways inspired by their work and creativity. Shannon has also rebuilt Air Jordan 1 silhouettes by choosing combinations of leathers, painting them and handcrafting them into 3D pieces. Her most recent handcrafted silhouette was inspired by the New York Yankees’ baseball uniforms. She created a bespoke timeless and unisex pair paying homage to the striped uniforms and utilising the baseball stitch with a contemporary twist.
Bespoke SNEAKERS.
TaILOR-MADE. PAIR BY PAIR. HANDMADE IN AMSTERDAM
MY WORK
MF DOOM
March 2022
MYSTICAL UNICORNS
March 2022
BILLIE EILISH
March 2022
SPIDER MAN
March 2022
RÚGADH MÉ
March 2022
The Doom
March 2022
THE DOOM
‘MF DOOM’ The customised artwork is inspired by MF DOOMS album 'Operation DOOMSday'.Colour blocked in hues of his concealed and masked identity, his unpredictable nature is storiedin the creation of the swoosh in a cartoon style referring to his many DOOMtoons. A subtle redeyelet holder adds to the overall design with tongue tags ‘All CAPS’ and ‘MF DOOM’ finalising thestory.
Billie Eilish
March 2022
BILLIE EILISH
Inspired by her iconic lime green and black haircut the ‘Billie Eilish’ Air force 1 makes astatement. The original placement of the swoosh is moved and replaced with the Blohsh logo.2021’s shoelry trend is added to the upper heel. The sock liner is just as bold as the upper,painted in lime green with ‘the party’s over’ dripping black tears added to the initials of her name.Eilish’s rise to fame is noted on the sole ‘I’m the bad guy, Duh’ with over 1 billion views onyoutube.
The Doom
March 2022
THE DOOM
‘MF DOOM’ The customised artwork is inspired by MF DOOMS album 'Operation DOOMSday'.Colour blocked in hues of his concealed and masked identity, his unpredictable nature is storiedin the creation of the swoosh in a cartoon style referring to his many DOOMtoons. A subtle redeyelet holder adds to the overall design with tongue tags ‘All CAPS’ and ‘MF DOOM’ finalising thestory.
Billie Eilish
March 2022
BILLIE EILISH
Inspired by her iconic lime green and black haircut the ‘Billie Eilish’ Air force 1 makes astatement. The original placement of the swoosh is moved and replaced with the Blohsh logo.2021’s shoelry trend is added to the upper heel. The sock liner is just as bold as the upper,painted in lime green with ‘the party’s over’ dripping black tears added to the initials of her name.Eilish’s rise to fame is noted on the sole ‘I’m the bad guy, Duh’ with over 1 billion views onyoutube.
RÚGADH MÉ
March 2022
RÚGADH MÉ
Rúgadh mé Gaelic for ‘I was born’ is the first handcrafted shoe made by Shannon. Having takenthe Shoe Surgeon’s online Air Jordan 1 class, Shannon was able to create these from scratch inher bedroom in Amsterdam. Hand painting the Ecco leathers to story tell the uniform coloursworn by the New York Yankees, the swoosh and upper collar are handpainted in navy and whitestripes. The timeless aesthetic of the uniforms comes across with the toebox, liner, laces, andeyestays remaining an off-white colour. The baseball stitching detailing on the tongue is visuallypleasing to the eye.
Spider-Man
March 2022
SPIDER - MAN
An Air Jordan 1 creation inspired by Marvel’s comic book Spider-man. Spider-man replaces theswoosh logo on the front right shoe seen flying around a handpainted version of New York City.Inspired by the woodblock printing techniques in Japanese culture, the comic cover inspiredlabel made from veg-tanned leather and printed using the same Japanese techniques usingvinyl is a unique take on a children's shoe. The colour changing toebox from sky blue to greenwhen activated by cold water story tells the villains spider-man encounters along the way.
Mystical Unicorns
March 2022
MYSTICAL UNICORNS
Mystical unicorns is an art gallery-style experience on foot. The burgundy, autumn red, sand, andmidnight green make this colourway. Inspired by the 14th Century unicorn tapestries and theircraftsmanship, mystical unicorns were handpainted in the daytime and nighttime version.Flower and leaf motifs are storied onto the outer panels of the toebox and back heel. Finalisedwith a growing flower motif at the back tab and heel of the airforce 1, these shoes are only for aspecial occasion.
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